Privacy Statement

Firnas takes the processing of personal data very seriously. We are committed to ensuring the best level of protection for your personal data in accordance with the applicable European regulations. You will find in this section the details concerning the collection of personal data and what we do with it.

Who processes your data?

The personal data collected is recorded and processed by Firnas, (hereinafter referred to as Firnas).

What data are we talking about?

This is the data that you share with Firnas in the context of a purchase or if you submit a complaint. It also concerns the personal data communicated during the creation or activation of your Firnas account. It can also be data that you transmit to us by giving your opinion on our products and services. We collect and process data when you browse our website (see

  • Cookie Policy
  • ). The obligatory or optional nature of the data is indicated to you at the time of collection by an asterisk (*). Certain data is collected automatically as a result of your actions on the site. Examples of the data that is collected : surname, first name, postal address, e-mail address, telephone number, gender, date of birth, order history, history of files related to our after-sales service, request for reimbursement of the difference.

    For what purpose is your data processed?

    Firnas collects and processes your data for specific and legal purposes. The processing of your data is largely carried out within the framework of the sales contract concluded between you and Firnas. Some processing is then carried out to respond to legitimate interests, on the basis of your consent or for legal obligations (such as, for example, our tax or accounting obligations). Your data are processed for the following purposes:

    • To manage your orders and to provide you with the services you have requested, such as, for example, the delivery of your order at home, the preparation of your order , ... - Manage your requests made to our after-sales service.
    • To send you information : Following an order or as part of the follow-up of a contract through information messages (order confirmation, information on the delivery time, information on the expiration of your contract ...).
    • To collect your opinion on our services and on the products you have purchased.
    • To advise you and offer you products related to your purchases.
    • To offer you products and services likely to interest you.
    • To send you information following a visit on our website .
    • To keep you up to date on new products and to provide you with interesting product information.You can of course at any time oppose the sending of e-mails of a commercial nature. By changing your preferences in your Firnas account or by clicking on the unsubscribe link at the bottom of our e-mails. You can also send us your request by e-mail to
    • Personalize and improve our services and communication. We use your data to get to know your expectations better and to target certain messages that we send to you so that they are as relevant as possible. For example, we may use your browsing or purchase history to offer you products that may be of interest to you.
    • The creation and management of your My Firnas account. This data will be used to facilitate the navigation on our websites and your online orders by previously filling in your personal data in the order form.
    • Fight against fraud. In case of payment by cash at the time of purchase, a copy of the face of the ID card is requested, to avoid abuse. This copy is sent securely to our accounting department. During an online purchase a fraud check can also be done.
    • The realization of studies. We may use your data in an anonymous way to generate statistics and reports about the use of our services and the sale of our products.

    How long is my data kept?

    We retain your data for the duration of our business relationship. The period for which your data is kept may vary depending on your last contact with Firnas. This way we can offer you an optimal after-sales service.

    Is my data shared with third parties?

    Firnas DO NOT share data with any third party service. All the data are encrypted and securely stored in our servers.

    What are my rights regarding my personal data?

    As a consumer, you have the right to access your personal data at any time. You have the right to modify or delete inaccurate or obsolete data and the right to object to the processing of your personal data. You can also exercise your right to forget or to have your data ported. To do so, please send your request to the e-mail address You may at any time object to the sending of commercial e-mails. By changing your preferences in your Firnas account or by clicking on the unsubscribe link at the bottom of our e-mails. You can also send us your request by e-mail to the e-mail address If you have a complaint regarding the exercise of your rights, please contact us via the above e-mail address, via the DPO e-mail address or via our consumer service. You can also contact the Data Protection Authority via They can be reached by e-mail at or by telephone on +372 6828 712.

    What about security? What does Firnas do?

    Firnas undertakes to take technical and organizational measures to protect the information and personal data collected. The goal is to protect your data against destruction, loss or unintentional or unauthorized modification. These measures involve, among other things, the use of a firewall and limiting access to personal data to Firnas employees to the extent necessary to perform their duties.

    Who can I contact if I have questions or remarks?

    To receive a free copy of this privacy statement or if you have any questions regarding the processing of your personal data, you can contact Firnas via e-mail at Firnas has appointed a Data Protection Officer (DPO) whose role is to ensure that we comply with the legislation relating to the processing of personal data. You can contact our DPO at the following address:

    Can this Privacy Statement be modified?

    This Privacy Statement was drawn up on 09/02/2021 and can be modified at any time. You will not be informed of any changes beforehand, but you will always find the latest publication date on this page and in our stores.


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